The Fendt Lodge included interior and exterior renovations to an existing building. The new space will now function as a lounge and showroom, showcasing products, company history, and featuring a retail store, conference, and office rooms. It also includes a fireplace, a coffee and wet bar. The showroom features simulators, an interactive and timeline wall and mobile exhibits. The exterior improvements included linear metal ceilings, new light fixtures, a 20-ft long sign, and landscaping.